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pulled a jk rowling 

1. An feeble attempt made by story or character writers to renew interest in a dying media franchise by giving a character an uninteresting or useless trait which adds little no depth to their character, and usually used as a measure to conceal their impending failure or as an effort to bring diversity to a whitewash cast of characters.

Ironically, even though sales were peak for the series during this time, in 2007, Harry Potter writer J.K. Rowling revealed the sexuality of book character Dumbledore as being gay with an ass-pull wizard, receiving some backlash readers and fans alike arguing that she gave no real depth to his character up until the storyboarding of "Fantastic Beasts: The Crimes of Grindlewalde"

2. Taking definition 1 and following through with it because you managed to gain or already had enough traction to actually continue your franchise and write a full filling and deep story for such a character.
Example 1.
Guy 1: Bro, did you hear that news about Soldier from Overwatch being gay?
Guy 2: Yeah man, they pulled a fucking JK Rowling because they couldn't save their toxic community and gaming league, or nerf their fucking characters.
Guy 1: I stopped playing after they added that retarded hamster anyway.

Example 2.
Guy 1: Did you watch the last episode of Adventure Time?
Guy 2: Nah, I heard they pulled a JK Rowling by making Princess Bubblegum and Marceline lesbians.
Guy 1: They actually made a decent storyboard with their romance and the aftermath overall in the New seasons.
Guy 2: Alright, might give it a watch.

Pulled a J. K. Rowling 

You create your magnum opus early on in your potential career, however your utterly unable to ever create anything new that even comes close to the height your magnum opus has set the bar, so you settle down for a while and sit atop the pile of money that your magnum opus has made you for a few years until the percieved utter failure to live up to yourself causes your lonely ass to get bitter. So bitter in fact that you decide it's a great idea to take those feelings to social media and turn them loose on someone or something. You climb up on a soapbox you have no personal stake in climbing on top of nor any right to be on. You take this to a level in which your figurative or literal P.R. manager has a figurative heart attack and or quits and then you dig yourself into a hole so deep that the people who helped you bring your magnum opus to life in one way or another are no longer comfortable associating themselves or their work with you any longer. Not denying your part in it of course but no longer associating with you nonetheless. In the end you've succeeded in tarnishing your P.R., your livelihood, and what's left of your potential career for something you have no personal stake in, no real gain from, no real knowledge of, and no reason or right to tarnish your P.R. livelihood or your potential career over.
Wow Notch really pulled a J. K. Rowling didn't he?
More from Urban Dictionary

kinktober 

An excuse for people to write porn with different types of kinks throughout the month of October.

Smut Fanfiction
That chick doesn't write often but when she does, its for Kinktober.
kinktober by Kinkiest July 12, 2018
Word of the Day on October 30, 2026

proper lad 

a lad that is such a lad that he is a proper lad
person1:did you see bob
person2: ya he was a proper lad
Word of the Day on October 29, 2026
The number of years you are still sexually active
While our lifespan is the number of years we will live, our healthspan is the number of healthy years we will have and our sexspan is is the number of years we will continue to be healthy enough to continue having an active sex life.
sexspan by Dr Kat April 21, 2022
Word of the Day on October 28, 2026
A lighthearted reaction upon receiving disappointing news of some sort. Usually something that isn't a particularly a big deal, esp. when it primarily affects someone else - sort of a mild schadenfreude. Sometimes doubled or tripled, and possibly said in a sing-songy voice for added comedic effect to imitate a muted trumpet, which is how the meme originated.
You didn't get any napkins with your takeout pork fried rice? Womp womp.
womp by 175623226 November 3, 2011
Word of the Day on October 27, 2026
When your wife’s boyfriend let you sleep past 8pm 😎😎
Wife’s boyfriend: You have 5 more minutes
Me: Poggers!
Poggers by Just_Charles April 14, 2020
Word of the Day on October 26, 2026

Oblication 

A vacation, feeling more like an obligation, that involves visiting or staying with family.
So Joe where are you taking the kids for spring break vacation? We are going on an oblication to Boca to visit my mother-in-law.
Oblication by kimmerr May 5, 2011
Word of the Day on October 25, 2026
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