Another way to say "just do it". Stems from NIKE's slogan "Just Do It". "It" is a pronoun in this case which can and will be switched out for a more specific object.
We told him to Nike it up after he told us how much homework that he was complaining about.
We told him to Nike his homework up after he was being a total B.A.D.D.
Yo, look at the b-rod
Yea, i wish i could Nike it up
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”