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The act of renaming a company / business thinking that the new name will make up for fact the business model was either flawed or poorly executed.
That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.
by Bert Crowalh April 19, 2008
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The act of renaming a company / business thinking that the new name will make up for fact the business model was either flawed or poorly executed.
That Web 2.0 company just laid-off 25% of their staff and now they are going to Mevio their name in hopes of bringing in new investors.
by Bert Crowalh April 19, 2008
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