A person or
organization that self-portrays as acting as fiduciary, or rather according to the duty of the client's holistic
best interests but is in fact just talking their own book and conforming client needs to those recommendations which possess advantageous financial outcomes over other
alternative recommendations which are better suited for client objectives.
Scenario
Fidouchebag: "Hey, I'd like to help you meet your goals."
Client: "Cool! I'd like to retire when I'm 60, can you advise me how to do this?"
The RegRep
Fidouchebag: "As someone who passed their 7 and says smart sounding things about the markets,
you should purchase these commission products and we'll switch in a year or so because there will be a fancy sounding market-based reason that will help you make such crazy high returns."
Client: "That sounds great - I guess that will help me retire..."
The IAR
Fidouchebag: "We
personally manage multi-asset class portfolios of publicly- traded equity and fixed income securities directly on your behalf, which is so superior to products because we outperform them. We should manage for yearly fee 100% of your marketable assets because we will achieve better returns than other options"
Client: "That sounds great - I guess that will help me retire..."
The
Financial Planner
Fidouchebag: "For an advisory fee, I'll tell
you should invest in this or that because it's the next great thing and that
you should spend less, save more, and take risk over long time periods because regardless of your retirement goal you can always have more."
Client: "That sounds great - I guess that will help me retire..."
