A cheap advert produced for the whole of Europe that doesn't translate well to the UK market.
Usually features sunny climes, tanned people, washed-out look and a lack of cynicism.
Examples: Vauxhall cars, T-Mobile phones, most washing powder, loo roll and home fragrances.
Usually features sunny climes, tanned people, washed-out look and a lack of cynicism.
Examples: Vauxhall cars, T-Mobile phones, most washing powder, loo roll and home fragrances.
by DollarChicken July 28, 2009