counterpropaganda 

(n.) - Professional and amateur news operations in print or online to identify misleading government lies or corporate product propaganda in order to raise public awareness of truthiness in the general population.

"Look, the only way we're going to turn this society into a better and more informed one is to push our counterpropaganda on the media just as hard as the forces of public manipulation do."

-- overheard at a watercooler in Austin, Texas on March 15, 2011

counterpropaganda by PRwiz101 April 20, 2011