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PRwiz101's definitions

booking up a mountain

To climb a mountain trail with vigor and determination
Joshua Quitter began a recent article in Time magazine about a Palm's Pre, profiling the man who created it, writing on June 15, 2009: "A few weeks ago, Jon Rubinstein
was booking up a mountain the side of Mount Tamalpais in......"
by PRwiz101 July 3, 2009
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spinnovation

(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get
"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm
by PRwiz101 September 6, 2009
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apocapricious

An apocalyptic feeling or prediction that is characterized by or subject to whim; someone who issues predictions of a future apocalypse who is both impulsive and unpredictable.
"You know, the British doomsayer James Lovelock has some good ideas about climate change and global warming, but his ideas about breeding pairs of humans surviving in an uninhabited and desolate Arctic is completely over the top and apocapricious!"

-- Overheard at a pub in Cornwall, England
by PRwiz101 May 24, 2009
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flattersulted

A portmanteau word combining flattered and insulted; when you are both flattered and insulted by someone's remarks or actions
"Hey, I got a note today from a guy who fished my bestselling novel out of a garbage can in New York and told me he enjoyed reading it. Flattering? Insulting? I'm experiencing some mixed emotions. Maybe I've been flattersulted."

-- overheard at a watercooler outside a publisher's office in Manhattan, March 30, 2010
by PRwiz101 April 1, 2010
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sandtease

(N.) -- When you buy a sandwich in a convenience store thinking that from the looks of the meat or fish or vegetable filling facing out to you on the shelf that it will be full of that filling all the way into the sandwich as well. But when you buy the sandwich and unwrap it, it's barely full of the filling at all, and in fact the outer edge is all you get; the inside of the sandwich was basically empty.
‎''I bought a tuna sandwich at 7-Eleven and there was only a small helping of actual tuna inside -- what a sandtease! It was a completely eye-catching piece of display sales fakery. I hate that!"
by PRwiz101 August 7, 2011
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Interati

The literati and glitterati of the Internet set; the top movers and shakers of the Internet industry
"Whatever the Interati think of the new search engine introduced last week, the real test will come when the public decides its worth."

-- Overheard in a newspaper office in Los Angeles where editors were discussing how to write an editorial about a new search engine that was still searching for fans.
by PRwiz101 June 2, 2009
mugGet the Interatimug.

screeny

Textual content that's written
and formatted to work on a computer screen or E-reader
"The problem, then, isn't that screens aren't sharp enough to read novels off of. The problem is that novels aren't screeny enough to warrant protracted, regular reading on screens. "

Cory Doctorow, in an article titled "You Do Like Reading Off a Computer Screen" -- (Locus Magazine, March 2007)
by PRwiz101 July 22, 2009
mugGet the screenymug.

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