PRwiz101's definitions

spinnovation

(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get

"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm

by PRwiz101 September 6, 2009

booking up a mountain

To climb a mountain trail with vigor and determination

Joshua Quitter began a recent article in Time magazine about a Palm's Pre, profiling the man who created it, writing on June 15, 2009: "A few weeks ago, Jon Rubinstein
was booking up a mountain the side of Mount Tamalpais in......"

by PRwiz101 July 3, 2009

flattersulted

A portmanteau word combining flattered and insulted; when you are both flattered and insulted by someone's remarks or actions

"Hey, I got a note today from a guy who fished my bestselling novel out of a garbage can in New York and told me he enjoyed reading it. Flattering? Insulting? I'm experiencing some mixed emotions. Maybe I've been flattersulted."

-- overheard at a watercooler outside a publisher's office in Manhattan, March 30, 2010

by PRwiz101 April 1, 2010

apocapricious

An apocalyptic feeling or prediction that is characterized by or subject to whim; someone who issues predictions of a future apocalypse who is both impulsive and unpredictable.

"You know, the British doomsayer James Lovelock has some good ideas about climate change and global warming, but his ideas about breeding pairs of humans surviving in an uninhabited and desolate Arctic is completely over the top and apocapricious!"

-- Overheard at a pub in Cornwall, England

by PRwiz101 May 24, 2009

brainbow

(n.) - a brilliant idea that soars "over the rainbow" during a group brainstorming session

"Bob, your idea is so good, I want to call it a brainbow! It really soars above the rest, and it's a keeper. Brilliant!"

-- Overheard at a watercooler in Mountain View, California on January 9, 2010

by PRwiz101 January 16, 2010

counterpropaganda

(n.) - Professional and amateur news operations in print or online to identify misleading government lies or corporate product propaganda in order to raise public awareness of truthiness in the general population.

"Look, the only way we're going to turn this society into a better and more informed one is to push our counterpropaganda on the media just as hard as the forces of public manipulation do."

-- overheard at a watercooler in Austin, Texas on March 15, 2011

by PRwiz101 April 20, 2011

trollumist

(n.) -- A writer or blogger who "trolls" in a multichannel, multimedia environment, trying to bait readers into a reaction that editors want to generate.

"You know, a true newspaper columnist might make controversial arguments or challenge common sense, but a trollumist merely provokes outrage in order to sell papers, draw links and capture increasingly scarce reader attention. I'm sick of them!"

-- overheard at a watercooler in Sydney, Australia, November 1, 2009

by PRwiz101 November 2, 2009