A cheap make-up brand that can be found
in the back of every drugstore cosmetics aisle and all
Limited Too stores. One of the first companies to market make-up to preteens and teenagers (though most
teenage girls in the know consider it not to be "real" cosmetics) by utilizing bright packaging and tasty flavors. Their Lip Smackers lip balm was the first of its kind in 1973, and was the ubiquitous accessory of the day, hung on its nylon lariat around the necks of teenybopper girls across America.