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Black Rifle Coffee masculinity

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Highly performative form of masculinity wherein a person (typically a male) imitates superficial aspects of male culture in order to appear more manly, akin to the marketing strategy of the Black Rifle Coffee company
Did you see that Mike was posing with a gun on Facebook? What's the deal with that?

Oh, that's just Black Rifle Coffee masculinity.
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black rifle coffee masculinity

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A highly performative pattern of behavior wherein a person or entity adopts stereotypically male traits in order to appear more manly, akin to the marketing strategy of the Black Rifle Coffee company
I knew had black rifle coffee masculinity when I saw that he was posting videos of himself shooting guns with Alice in Chains music.
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Related Words
Black Rifle Coffee masculinity • black rifle coffee • black rifle disease • Black Rifle • black! • black hole • Black Friday • black peoples • black pink • black metal
More from Urban Dictionary

crunchy 

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Adjective. Used to describe persons who have adjusted or altered their lifestyle for environmental reasons. Crunchy persons tend to be politically strongly left-leaning and may be additionally but not exclusively categorized as vegetarians, vegans, eco-tarians, conservationists, environmentalists, neo-hippies, tree huggers, nature enthusiasts, etc.

Also used to describe establishments where alternative foods and products are sold, i.e. natural food stores.

Modified derivative of granola.
"I need more crunchy guys in my life. I'm so tired of dating preppy metrosexual assholes."

"I'm heading out to the crunchy store to pick up some fair trade chocolate and tea tree oil, do you need anything?"
crunchy by EBC July 11, 2007
Word of the Day on September 24, 2026
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Galantir

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A group of people, typically women, searching through someone’s digital footprint in order to find more information about that person.
Susie wasn’t sure if her new Hinge match was a creep, so she assembled Galantir and they found out he used to post slurs on gaming forums.
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Word of the Day on September 23, 2026
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murderhobo 

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In a tabletop game, a murderhobo is a player who murders NPCs indiscriminately. This is normally derogatory, referring to a player who totally ignores quests, dialog, backstory, trade, world building etc.

The term is most common with Dungeons and Dragons, but it can be applied to most RPGs where the player is allowed to kill most quest-giving NPCs and NPC traders. E.g. Elder Scrolls, Fallout, Divinity original sin.
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Word of the Day on September 22, 2026
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Whale 

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In sales terms, a whale is a prospect that is significantly larger than an organization’s average customer.

Whales are large and extremely difficult to close. Due to their immense size, they are highly sought-after.

A whale is typically identified at first by a whale hunter on the sales team, but often requires cross-discipline participation in order to close; this includes assistance from operations, engineering, creative, client success, and business development teams.
"Shit...the sales director chewed me out on the sales call this morning. He's totally pissed that I have nothing in my pipeline. I've been focused on this one whale for so long that I haven't had time to prospect for normal-sized deals."
Whale by FQ_GFY February 3, 2020
Word of the Day on September 21, 2026
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Concrete cowboy 

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A guy who thinks he's a country kinda guy, but in reality lives a comfortable city / suburban life.
Eugene: Look at that dude in the cowboy hat!
Todd: He's just a concrete cowboy.
Concrete cowboy by EugeneJohnson42000 March 16, 2024
Word of the Day on September 20, 2026
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