Patrick Bateman: He was into that whole Yale thing.
Donald Kimball: Yale thing?
Patrick Bateman: Yeah, Yale thing.
Donald Kimball: What "whole Yale thing"?
Patrick Bateman: Well, for one thing, I think he was probably a closet homosexual who did a lot of cocaine. That whole Yale thing.
A particular topic dominating news headlines and social network conversations, causing passionate arguments, forcing people to take sides, and breaking uprelationships as if it were the most important thing to have ever happened, only to suddenly disappear and be replaced with a different topic that will be treated equally.