Racial Capitalism 

When a company profits on the image of minorities on its website to fake diversity, while paying lip service to building a more diverse company in the long run.

Using photoshopped images or stock photos on its website to make a company look as if it embraces a multiracial workforce is nothing but racial capitalism in action to mislead potential employees, shareholders, and the public.

Racial Capitalism by MathPlus June 28, 2018

Racial Capitalism 

A form of capitalism in which parties capitalize on the idea of them being progressive or them favoring any person who is in a racial minority (in the region) or any woman.

This can be done through propaganda, advertisements, misleading or false data, or by hiring mostly racial minorities or women.

Many colleges are using racial capitalism.

Racial Capitalism by 🐖 🍴 July 2, 2018

racial capitalism 

A social and economic system of removing social and economic value using markers associated with race (e.g. such as dark skin or people of African descent) while attributing social and economic value using markers associated with race (e.g., white/light skin or people of European descent).

Example - Wealth is assigned to predominately white U.S. neighborhoods at higher rates than predominately Black, Hispanic, or Latinx neighborhoods. As more middle and upper class White families move into neighborhoods (gentrification) the property values increase but the reverse happens when Black families move into formally homogenized White neighborhoods.

See Cedric Robinson and Charles Mill's work around racial capitalism.

Racial capitalism has assigned value to Whiteness in that those of European descent are often given lower interest rates on loans than those who are not.

racial capitalism by EquityLLC February 9, 2022

Grindset

The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.

“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”

Grindset by Omega-Male May 22, 2026

jerb 

well known from south park
rednecks get angrry that future folk took there jobs so they yell
They took ouare jerbs!

Them future folk took ouare jerbs!

jerb by Jimberley Kim April 7, 2005

Cheeks 

An Irish phrase meaning shit, derived from ass
(Not to be confused with the literal description of one's buttocks)

"Did you hear the song Aylek$ dropped?"
"Hardly. Her music is absolute cheeks."

"My boyfriend say LaFlame is cheeks."
"Tell your boyfriend I said it's his mixtape that's cheeks."

Cheeks by thecartisan April 26, 2020

sans sheriff 

Lawless use of fonts or typography, with no regard to aesthetics or legibility

I'm putting this CV straight in the bin. Written totally sans sheriff.

sans sheriff by Jamarley July 3, 2019