Visually
Interesting, Plausible, and Logical. A design
philosophy describing well designed on-screen graphics for Film or TV, (the graphics that appear on monitors and screens that are seen in a scene).
Graphics that are designed clearly and concisely, using the imagery to help tell the story, as well as reinforcing the ascetic look of a set/scene. Graphics must be both plausible and logical in reference to
the real world, or the world created by the film/tv show.
Todd's V.I.P.A.L.
philosophy is one that he incorporates when building playback
graphics for a show; he believes it helps the viewers to
understand and believe what they are seeing on the screen(s).