(Verb) -ing -ed -ion -or -ee
To repeatedly use a name because it sounds unique much to the annoyance of a surrounding audience in order to receive gratification every time the name is repeated.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".
I don't buy the schmegegge about Morty sleeping with Moira.
His version of the story was pure schmegegge.
The whole schmegegge was made up to get Liz a little bit of attention.