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heteronormativity 

A term that can be used to describe institutions, policies and beliefs that reinforce the rigid categories of male and female. These categories, supposedly, determine our sex, sexuality, sexual desire, gender identity, and gender roles.
The proposed law to make sure homosexuals never have marriage rights is just another step down the slippery heteronormativity slope.
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Heteronormativity 

The reason all the commercials featuring happy families, show heterosexual relationships. The reason that if you say, "I'm seeing someone" a person might automatically ask who the person is, referring to them as "she" if you're a boy, or "he" if you're a girl. It is the belief that only male/female relationships are "normal" and that everyone falls into two distinct categories: male and female. It is the assumption that a girl will grow up and marry a man, and that a boy will grow up and marry a woman.
Friend: "Who's your crush?"
Boy: "I don't want to say."

Friend: "Come on, tell me her name!"

Boy: "...it's a he."

Friend: *shocked* "Ohh...sorry"
Boy: "It's not your fault. It's just that we grew up in a world ruled by heteronormativity."

heteronormativity 

Heteronormativity is sad for the gays

heteronormativity 

heteronormativity “sad day for gays” it’s a totally made up word of straight up discrimination.

heteronormativity (heteronormative) 

A pervasive and institutionalized ideological system that naturalizes heterosexuality as universal; it must continually reproduce itself to maintain hegemony over other non-normative sexualities and ways of identity construction.
marriage, traditional family values, the Christian Coalition, suburbia, 'the American Dream'

heteronormativity (heteronormative) 

See previous definition. Additionally: When Political Correctness goes so far as to attack the natural order of male-female relations.
Traditional marriages are politically incorrect because they're grossly heteronormative.

Wow, a husband and wife!? That's SO hetero.

Hegemonormativity Theory

A variant of officionormativity theory, focusing specifically on hegemonic discourses—the dominant frameworks, narratives, and worldviews that structure what can be said and thought in a given society. Hegemonormativity treats these dominant discourses as natural, universal, and self‑evident, making alternative perspectives invisible or unintelligible. The theory examines how hegemonic narratives maintain power by presenting themselves as simply “common sense,” and how they delegitimize challengers not through evidence but through the sheer weight of taken‑for‑grantedness. It is a tool for understanding how orthodoxy reproduces itself.
Example: “The idea that markets are naturally efficient was so ingrained in economics that alternatives seemed unthinkable—hegemonormativity theory, where the dominant discourse becomes invisible as discourse.”