The billionaire often criticizes the Salvation Army because if he donates
money (which he
will NEVER do) the donation will not be in "his/her name" and the Salvation Army
will get the "credit" for his donation.
The billionaire is greedy for a non-greedy person would not care as long as it would go to the betterment of a person in need.
In an extreme case of greediness the billionaire may
try to make it seem like donating to the Salvation Army is a scam and they keep the money for themselves.