(Adj.) The ability for very wealthy families, throughout history, to conceal the roots of their evils beneath branding, rags-to-riches folklore or neo-altruism.
The insistence that one's family name is paramount.
A compound word derived from the words "etymology" (history of a word) and the infamous "Getty" family who were fine exponents of the craft.
"Whatcha reading there...is that the history of the Rothschilds publish via a company they own?"
"Yeah, so?
"Gettymology, right theremy friend. They'll be no clan outfits in any of those closets then!"