(Adj.) The ability for very wealthy families, throughout
history, to conceal the roots of their evils beneath branding, rags-to-riches folklore or neo-altruism.
The insistence that
one's family name is paramount.
Auto-didactic, revisionist history.
A compound word derived from the
words "etymology" (history of a word) and the infamous "Getty" family who were fine exponents of the craft.
"Whatcha
reading there...is that the
history of the Rothschilds publish via a company they own?"
"Yeah, so?
"Gettymology, right there my friend. They'
ll be no clan outfits in any of those closets then!"