Someone or something that gamifies real-life situations to encourage activism and enhance marketing by utilizing traditional game mechanics such as, achievements, points, scoreboards, and rules of play.
Person 1: "Man, this job sucks."
Person 2: "Well, if we have a gamifier, this would be a job worth having."
Everyone: "Oh man new generation consoles are coming, I hope rockstar games comes out with a new game to present"
Rockstar Games: "let's just re-release the same game for the 167th fucking time for next gen consoles, these fools are still buying our shark cards."