First, Trump calls a bunch of countriesshithole, then tried to deny it and now his followers are saying it's "bar-room talk". These morons are just dumbling-down on his vileness & racism.
The act of taking a product and watering down elements of it to make it appeal to a broader mass market. This often damages or destroys the very elements that gave the product any appeal in the first place.
Today, many video games are dumbed-down in an attempt to reach mass market audiences for higher profits, instead of loyal hardcore niche audiences.