gimmick

In professional wrestling, a distinctive, sometimes stereotypical persona that a wrestler will take on to make him or her more interesting to the public, in either a positive or negative fashion.

In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.
The Undertaker's gimmick is that of a 'dead man' with mystical powers, a long trench coat and an ominous, dark appearance.

That girl's gimmick is that of a trendy new york city bitch who describes herself on facebook in one or two word sentences, wears scarves year round, listens to bands you wouldn't expect her to listen to, and pretends to like tea and cupcakes more than she actually fucking does.
by King Kane July 06, 2009
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gimmick

G-berg and Georgie let their gimmicks go rotten / So they died of hepatitis in upper Manhattan (Jim Carroll)
by marrowbone June 27, 2005
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gimmick

Very similar to deal, it's a word with a nearly infinite number of meanings. Sometimes it's used in reference to prescription medication (particularly Viagra).
Pop a couple of gimmicks and you'll be right where you need to be.
by BTLS Fan September 21, 2005
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gimmick

Yo mang, Gimmick gave me some free acid.
by GG September 29, 2003
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gimmick

someone who is disliked; someone who lies; someone with no friends
That kid jason is having a party tonight, he just has them to look cool, hes such a gimmick.
by arna671 November 30, 2007
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gimmick

A negative connotation for a unique characteristic to an advertisment, business, object, person,story, film, etc. that is unique for the sake of being unique or to draw attention. A gimmick normally holds no substance. Many products that try to be innovative and new that fail end up being labeled gimmicks. gimmicks sometimes end up becoming non gimmicks if it lasts through time and is proven itself worthy and becomes a tradition.
Mike Huckabee's wit is a gimmick. The band tool is a gimmick. the 3-d glasses are a gimmick. the strange twist ending to a movie is a gimmick. the video rental store's ad on tv with the sexy girls on it is a gimmick.
by eazy-x February 11, 2008
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Gimmick

A method of gaining customers or attracting attention by accentuating a certain trait/quality.
Many Southern car dealerships use honesty as a gimmick, insisting that they are "not one of those big-city dealerships".
by Diggity Monkeez January 29, 2005
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