When an independently owned, and hence lesser known brand is bought by a larger company that easily appeals to the mass market. A comonopolous takeover results in the original street cred of the lesser known brand to be completely annihilated.
However, what it loses in independent kitsch, the new parent company find the deal extremely lucrative as they can now produce a cheaper product in bulk and market it to throngs of generic people everywhere.
Nike knew they would have a comonopoly when they bought Converse.
Kraft preformed a comonopolous takeover of Cadbury.
Fogey/fogy /fougi/ sl. (early 18C+, orig. Scot) old-fashioned, stuck-in-the mud.
Person with old fashioned ideas which he is unwilling to change: Come to the disco and stop being such an old fogey!
You think me an old fogeyand an old tory, his thoughtful voice said. I saw three generations since O’Connel’s time. I remember the famine. Do you know that the orange lodges agitated for repeal of the union twenty years before O’Connel did or before the prelates of your communion denounced him as a demagogue? You fenians forget some things. (James Joyce, Ulysses. Penguin Books,1992. p. 38)