Bubblegum
Bass (sometimes called PC music, bubblebass, post-ringtone, hyper
pop or bubblegum
badass) is a style of Electronic Dance Music that originated in the early 2010s. It takes Pop music and amplifies its cuteness and femininity to extreme levels, often pitching the vocals upward and warping the rhythm through a frenzied UK
Bass and Wonky filter. The production uses bouncy, plastic-sounding synths and further draws from a variety of club sounds, including Electro House, Balearic Beat, Trance, Footwork, and Bubblegum Dance.
SOPHIE and A. G. Cook are the two best known producers in this genre; the latter producer'
s label PC Music is the label most associated with the genre. A disorienting post-internet aesthetic exemplified by DIS Magazine also shapes the style of Bubblegum
Bass both sonically and visually, though DIS's output is not exclusively centered on Bubblegum Bass.
Popular blog, Gorilla vs. Bear, had 'bubblegum
bass' single 'Keri
Baby' by A. G. Cook as their #1 song of 2014.
