Attention Span Ponzi Scheme 

An Attention Span Ponzi Scheme is a system of recruitment of people to pay attention to a topic. People recruited to the topic are then encouraged to drag in the attention spans of others.

The entire system collapses when everyone realizes that the topic is bankrupt of value to be discussed in the first place.

Examples of Attention Span Ponzi Schemes include chain letters, time-wasting Facebook applications, and any social reference group that is based on recruiting others to participate or play for the subject to have sustained interest.

Attention Span Ponzi Scheme by GarethBeaumains March 12, 2009