I work for Abercrombie, its defined as "Casual Luxury" Its made to be comfortable while looking really good. Its also more of a lifestyle more than just a fashion fad.When you think Abercrombie you think
preppy, but mostly its "All American" and thats what the classic style is. A lot of clothing is vintage, closer fit, made for leaner bodies (its classic in back in the day obesity was lower),athletic wear is sold, flip flops etc. The
people who work at A&F are usually models, this is because A&F dosn't spend
money on external marketing (commercials, billboards)so Brand Reps wear the clothes to enhance the store experience. The guys have to be clean shaving, no earrings, no jewerly, no shown tattoos. The girls can have small diamond studs, minimal to no make up, no jewerly, no shown tattoos,no nail polish.We have to emmulate the models that
people see and have to look natural and all american. Dress code is A&F clothes or clothes that look similar, with flip flops on the floor or converses in the stock room. Each season the employees have a selected color they must wear. Loud music plays and cologne is spritz throughout the store. Everything is perfect to the T, most stores are maintained very well.Its what made the store so recognizable and different
As for the lifestyle, yes the clothing are up in price but thats why its "Casual Luxury" its comfortable,have varied styles, and the quality is much better than
people think. The seams and stitching are detailed on everything.
People of different economic standards shop here. Mostly middle to upper middle class customers come here.We target the 18-23 year old crowd. Because of ignorance about the store and exaggerations that is heard causes
people who
may be a bit bigger in size to not shop here, but the largest size like most stores is a XXL. As I said its a lifestyle to each its own,
people who are attractive and live in the suburbs like the comfort level.Urban
people may feel they have a piece of something that is high in standard. We try to maintain a sexy image that gravitate towards different
people.
As employees we are the ones who have to smile to the visitors and give THEM the feeling that "They have arrived". Im a black
guy who is attractive and came from a well off family who happen to work for A&F, yes the work force here is diverse. But in small rural towns this may not be the case. There is many things
people don't understand about the store until they are really on the inside of it ,and mostly work with them. There are plenty of things you would than learn that you haven't known before. Most of the kids who work here are either A.Models/Actors who need a job with a flexible schedule B.College students who wants a extra source of income while working with flexible hours C.Love the clothing and want the discount D. Its just a fun store to work in E.Bored because they have wealthy
parents and need something to do.This store have one of the most organized teams in any retail, the things that happen behind the scenes is what makes the store so reliable. There is many positions that keeps it running and perfect.
Brand Rep:"Have you tried our jeans? Our jeans have the coolest/sexiest fit"
Customer:Are you on commission?
Brand Rep:No, why you ask?
Customer:Because everyone here is really nice
Brand Rep:Thats just Abercrombie and
Fitch and thats what makes the store what it is.
Customer:I thought a bunch of spoiled rich
kids with snotty attitudes are the only ones who work here.
Brand Rep:Oh they do but they only act like that off the
clock