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Triggerbait (Content Making)

A content strategy that deliberately invokes sensitive topics—trauma, identity, politics, abuse—to provoke visceral emotional responses and maximize engagement. Unlike reactionbait, which often aims for general shock, triggerbait targets specific psychological vulnerabilities. Creators may feign trauma, mock genuine suffering, or create content designed to “trigger” certain communities (e.g., making light of sexual assault, mocking mental health struggles, trivializing historical atrocities). The goal is to ignite controversy that drives algorithmic amplification. Triggerbait exploits the fact that outrage and pain travel faster than thoughtful content, treating real human suffering as fuel for metrics.
Triggerbait (Content Making) Example: “The video was titled ‘Why victims are just too sensitive.’ It had no argument, just provocative statements designed to make trauma survivors flood the comments. Textbook triggerbait: using others’ pain for views.”

Reactionbait (Content Making)

A content creation strategy where the primary goal is not to inform, entertain, or educate in a substantive way, but to provoke intense emotional reactions—outrage, confusion, disgust, mockery—from viewers. Reactionbait creators deliberately stage absurd, dangerous, or deeply unsettling scenarios: making BBQ inside a car, pretending to be so impoverished they cook on a clothes iron, or engaging in performative acts of ignorance. The content is engineered to go viral through shares driven by “can you believe this?” reactions. The creator’s real product is not the video’s surface content but the audience’s fury, which generates engagement metrics. Reactionbait exploits the attention economy by turning shock into currency.
Reactionbait (Content Making) Example: “He watched a video of a man ironing cheese onto a shirt and calling it ‘poverty meal prep.’ It was pure reactionbait—designed not to document anything real, but to make viewers rage‑share.”

Quality cat content 

Pictures and videos of cats doing cute or funny things
Jane: Did you see John’s instagram lately? A lot of quality cat content!
Stacy: No, gotta scope it!

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Pseudo Deep Content 

Content that has no substance, is fake or not original but is passed off as “deep” and “real”
Dinner for Few and Are You Lost in The World Like Me are both Pseudo Deep Content
Pseudo Deep Content by ToxicDonut November 12, 2022