In 2024, Joseph Forsyth, Programmatic Manager at dentsu, famously pioneered the term Trust the funnel! To describe how the stages of a programmatic campaign are interlinked in order to drive performance.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
The phrase underscores that each stage relies on the preceding one for success.
Marketers should be cognisant that no stage can stand alone without the foundation built by the previous stages.
“I can’t believe they briefed me on a reach campaign and then paused it for lack of sales! Why didn’t they trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
“I can’t believe they’re running a CTV campaign to drive conversions. That’s not how trust the funnel”
by media jargon October 24, 2024
Get the Trust the funnelmug. a weird person like really weird who is also old and close to death morgan likes to go play bingo with her friends on tuesdays she is a mother of 7 or 6 and they are white and eat dry chicken
by gojosgf February 27, 2021
Get the Morgan Funnellmug. Where you cum into a girls ass and use a funnel to drink the cum. You can add some ingredients like coke or lemonade if needed
by Funneling September 17, 2019
Get the Funnelmug. When a woman goes down on a man's penis, her lips are so stretched downwards , it makes the appearance of a funnel. The elongate lips are the tip of the funnel, and the rest of her head are the bottom. This is opposite of a kiss sick, where the lips are closer to the face.
Roger: Hey, Dave! How did it go with Charmaine last night?
David: Oh, she was great! When she went down on me, her lips were SO stretched down on my cock, it looked like a funnel tip! She REALLY knows how to funnel suck!
David: Oh, she was great! When she went down on me, her lips were SO stretched down on my cock, it looked like a funnel tip! She REALLY knows how to funnel suck!
by brooskitooski September 30, 2025
Get the Funnel Suckmug. When a guy nuts in another guys butt, where he consequently nuts into another guy or girl. They can start a funnel chain if they wish, and there is no limit as to how many people can funnel into one person.
by Be Nurse April 12, 2025
Get the Mayan Funnel Cakemug. by phatHawg June 8, 2019
Get the Charlotte County Funnelmug. “Did you hear what went down at the family barbecue? Ryan and the boys gave Dorothy an Alabama Funnel Cake.”
by Raunchy Rawls October 6, 2023
Get the Alabama Funnel Cakemug.