During a act of cooperation, negotiation or decision making all parties withhold knowledge or information that either prolongs the process or completely destroys any chance of reaching the best possible result for all parties.
In order to "one up" the other both the sales and design teams created mutual mystification byfailing to disclose importantexceptions and outlyers in their data that had the ability to compromise any final decision thusly
The process of manipulating the desires of a set person by describing food or a place to make it more attractive/undesirable ,for the soul reason of of causing disruptions ,psychological stress and internal chaos.