Emotional Cruiser's definitions

tutor effect

Also known as the "sibling spillover effect", this effect describes how an older sibling's academic success or even a specific educational intervention they received positively influences their younger sibling's achievement, often through shared learning, role modeling, and increased academic engagement at home, particularly benefiting younger siblings in reading skills.

Thanks to the "tutor effect", my little brother is acing his reading tests because he sees how hard I study and wants to follow in my footsteps.

by Emotional Cruiser January 1, 2026

Gruen effect

Also known as "Gruen Transfer", this effect is a psychological phenomenon in retail where a confusing, enticing environment (like a mall) makes shoppers lose their original purpose, becoming overwhelmed and more likely to make unplanned impulse purchases.

I went into the mall just for some socks, but the Gruen Effect hit me, and I walked out with a new outfit and a bunch of random gadgets!

by Emotional Cruiser January 1, 2026

Don Quijote phenomenon

Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.

Every time I hear the jingle from the retailer store where the "Don Quijote phenomenon" occurs, I end up buying things I didn't even know I needed!

by Emotional Cruiser January 1, 2026

Don Quijote earworm

Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to the earworm cause by hearing the in-store jingle on loop for hours on end. This slang tem is derived from the "Don Quijote phenomenon", which refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.

After spending two hours in Don Quijote, I left with a bag full of snacks and that jingle stuck in my head—definitely suffering from a serious Don Quijote earworm!

by Emotional Cruiser January 3, 2026

Don Quijote

Named after a Japanese retail store known for its jingle titled "Miracle Shopping", this slang term refers to someone who is experiencing the "earworm" caused by hearing the in-store jingle on loop for hours on end. This slang tem is derived from the "Don Quijote phenomenon", which refers to retail stores like Yodobashi Camera or Bic Camera using jingles to entice consumers, encouraging them to spend more money there. Please note that the "Don Quijote phenomenon", while uncommon in the West, is also commonly shown in Indonesia where retail stores like Giant, Indomaret, and Alfamart also have their own jingles.

The in-store jingle played on loop for hours on end makes me end up being some sort of "Don Quijote".

by Emotional Cruiser January 4, 2026

missqueen

adj. "Missqueen" is the Indonesian slang term for "poor, impoverished, financially broke". This slang term is derived from the Indonesian word "miskin" with this same meaning, which is in turn a loanword from Arabic with the same meaning.

Ever since I lost my job, I'm feeling really missqueen—it's time to tighten my expenditure!

by Emotional Cruiser January 5, 2026

school

A place where students are required to wear sailor uniform, whilst at the same time not being allowed to spit out sailor language

Walking into school in my sailor uniform felt great, but I had to remember: no sailor language allowed, or I'd end up in detention!

by Emotional Cruiser January 6, 2026