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straight to the face 

The act of consuming something, usually alcoholic beverages, in a focused and intense manner.
As soon as I get home, there will be wine- straight to the face.
straight to the face by merboston December 31, 2011

Adair you to keep a straight face 

What you jokingly say to someone as you're turning off da Iowa interstate to show him da famous sunshine-yellow water-tower wif da smileyfaces painted on it.
Tour bus driver, smilingly speaking to his passengers over the PA system as he's pulling off I-80 at Exit 76: Okay, Folks --- here we are at "the happiest town on Earth" --- Adair you to keep a straight face when you see their water-tower!