Where management drag a tech out to act as a service advisor and weeks later that person is in denial that they are now a service advisor. In the worst cases the new service advisor may be genuinly convinced that they will "go back into the workshop any day now".
Poor guy still thinks hes a mechanic. Epic case of service advisor denial.
The grindset is a contemporary ideology of self-exploitation disguised as strength, deeply tied to the aesthetics of the “sigma male” and to new digital forms of patriarchy. It promotes the idea that human worth depends on productivity, economic success, absolute emotional control, and the ability to work endlessly, turning vulnerability, rest, community, and tenderness into signs of weakness. Beneath its rhetoric of discipline and power often lies a profound inability to relate healthily to pain, fragility, and human interdependence.
“That’s the grindset, brother. While weak men sleep and complain, sigma males stay disciplined, work in silence, suppress emotions, and build power while everyone else wastes time chasing comfort.”