right in the face 

1. A thought or expression used when you have an expectation that is crushed beyond misery.
2. Extreme disappointment.
3. Complete shock or surprise.

Related to strongbag/strong bad.

Guy spots really hot girl and decided to go for it. On his way he imagines how the score would be and thinks he has it locked in.

Guy: Hey good looking.
Girl: Get away, pig.
Guy to himself: --Right in the Face!--

right in the face by Yoyoma February 23, 2004

I will fight you. Right in the face. 

The specific threat tied to the ensuing brawl that breaks out amongst Bostonians and non-Bostonians once Boston is trash-talked enough.

"...true, after all, he's from Boston."

"I will fight you. Right in the face."

"Too bad the actions never live up to the hype, stereotypical Boston, I'm a shakin' from your words!"

(A fight now breaks out)

I will fight you. Right in the face. by P. Revere May 3, 2009