rainbow capitalism

when big corporations pretend to support gay people and trans people but they actually just want more people to buy their stuff

Person A: Hey look, there is a trans man in the new Gillette commercial!

Person B: Don't get your hopes up, it's just rainbow capitalism

by vejtics June 2, 2019

Rainbow Capitalism

The action of companies pretending to support LGBT+ communities and/or specifically making merchandise for more profit.

These big companies just show rainbow capitalism and aren’t actually helping the LGBT+ community.

by Impalement June 3, 2019