Top definition
The action of companies pretending to support LGBT+ communities and/or specifically making merchandise for more profit.
These big companies just show rainbow capitalism and aren’t actually helping the LGBT+ community.
by Impalement June 02, 2019
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2
when big corporations pretend to support gay people and trans people but they actually just want more people to buy their stuff
Person A: Hey look, there is a trans man in the new Gillette commercial!

Person B: Don't get your hopes up, it's just rainbow capitalism
via giphy
by vejtics June 02, 2019
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