Combination of two words Rancho (ranch) + Cholo (Homie)
Recently arrived Mexicans from small ranch villages, who arriving to the
U.S, over-exaggerate with the cholo outfits: oversize khaki dickies with long belt, XXL
jersey with a 13 or Los Angeles , and some converse shoes.
This is done because they want to blend in with the local population, not realizing everyone doesn't dress like a
gangster. Even the homies laugh at them, sad.