A marketing strategy designed to enhance the perceived worth, attractiveness or virtue of a person, product or service by pairing it with a trendy "socially conscious" movement or concept.
By claiming they only used locally grown, organic produce whenever possible, they were able to get $15.00 for two tiny, nearly tasteless vegetarian tacos. This was an example of a pc gimmick at its finest.
by Travelingmankc May 16, 2020