To wake someone up, to get their attention using cross media multi-touch campaigns (Personalized direct mail that contains a PURL (Personal URL) to notify someone about a new product, a new event that they should attend or new service.
by Michael Jahn August 31, 2007
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To add a 'magical touch' to some type of project or a creative solution usually dealing with direct marketing and cross-media.
by Jon Bishop December 19, 2007
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Apr 21 trending
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