gimcrack 

An item or feature that, while it initially appears to or is presented as having value, actually turns out to be relatively worthless.

My ISP sent me a CD of supposedly great software, but it just turned out to be nothing but gimcracks and swag.

gimcrack by Anonymus Bosch October 4, 2005

gimcrackery 

An assortment showy items of little or no use; knickknacks, bric-a-brac, schlock.

The mantle was laden with momentos, trinkets, and other assorted gimcrackery.

gimcrackery by satyrgrl January 15, 2009

gimcrackery 

silliness or nonsense; mild misbehavior or antics

I see you have been up to all sorts of gimcrackery while I've been away!

gimcrackery by satyrgrl January 15, 2009

gimerack

A trifle; an insignificance.

Her one pimple, a mere gimerack compated to the perfection of her complexion.

gimerack by AKA Reverend July 19, 2011