egonetics, n. (ego+net+ics)
weaving a network of self-references, increasing one's presence on the interne.
Egonetics is different from "ego surfing" - a search of your name on
the internet (using search engines). Egonetics is an active electronic dispersal of your name, making links to your homepage, using various
interactive sites and open forums. It can be done for the sake of an idea or a commercial promotion, but in the absence of ideological or
professional motifs, this is a clear case of egonetics.