A term that refers to a character or symbol within a franchise or stream of media that is used as a way to promote the brand. An example would would be the
minions from Despicable Me, or the Porgs from
Star Wars: The Last Jedi. This was a term invented by the
YouTuber "I Hate Everything", so all credit goes to him.
Person 1: "you see that new dog movie, Show
Dogs?"
Person 2: "no, and I
don't want to. Talking
dogs are used in so many movies because they're such a dibby"