Hex ten is correct in stating that it would be better if advertisers said "dont click here" instead of "click here" as it is human nature to find out, "what would happen if I did click here instead?"

Briefly, "the realization that each random passerby is living a life as vivid and complex as your own." Originally from the Dictionary of Obscure Sorrows, which has a lot more beautiful neologism definitions like this you might enjoy.

an innocent message that regretably will attract most people to click on the location designated by the "click here" sign. works every time.

A term that is not advised by the W3C. Use a catch phrse instead.