The Ides of Starch

A health challenge and motivational movement created by Judd Joffre, inspired by the infamous "Ides of March" from Shakespeare's Julius Caesar. Beginning on March 15th — the same date a group of toga-wearing backstabbers took down the most powerful man in Rome — participants honor the occasion by brutally murdering their own bad eating habits. The weapon of choice? Willpower. The victim? Bread.
From March 15th through the end of the month, those who accept the challenge eliminate starchy foods — pasta, rice, potatoes, that dinner roll you absolutely did not need — and replace them with something that actually moves the needle on their health. It's not a forever thing. It's a start thing. A line in the sand. A moment where you look your sourdough loaf dead in the eyes and whisper, "Et tu, carbs?"
The Ides of Starch isn't about being perfect. It's about using one legendary date as a psychological gut-punch to finally get off the couch and onto a healthier path. Caesar didn't see it coming. Your gut will.

"I've been meaning to eat better since January, but The Ides of Starch is what finally got me to actually do it. Beware the dinner rolls."

The Ides of Starch by juddsmemphis March 9, 2026