To keep a friend informed of vital sports scores/incidents via text messages while they are otherwise engaged. E.g. at a wedding, abroad or on a shopping trip with their partner.
Named for Jeff Stelling, presenter on Sky Sports, who gives out live scores and incidents during Saturday's programme of football.
In the style of CNN anchor Brian Stelter, to pathetically avoid accountability and onus to do one's job with integrity, in which one falsely assumes a moral high ground.
When approached for a comment on the CNN expose, Brian responded with "Y'know I'm sorry for you...I'm sorry for you..." dismissing journalists in Steltering manner.