The
study of social reactionsâespecially outrage, praise, silence, and pileâonsâusing Kremlinological inference. Reactionologists analyze response patterns, timing, coordination, and the strategic use of hashtags or silence to deduce the hidden dynamics of online mobs, PR campaigns, and political
spin. Just as Sovietologists watched who
sat next to whom at the May
Day parade, reactionologists watch who replies, who retweets, who âlikesâ and then unâlikes, and who conspicuously says
nothing. The field reveals that reactions are not spontaneous but often orchestrated, and that the absence of reaction can be as telling as an explosion of anger. Reactionology is essential for understanding cancel culture, astroturfing, and the emotional economy of platforms.
Example: "Using reactionology, he identified a coordinated outrage campaign by mapping identical comments posted from accounts created on the same
dayâdigital uniforms in a manufactured
mob."