The study of social reactionsâespecially outrage, praise,
silence, and pileâonsâusing Kremlinological inference. Reactionologists analyze response patterns, timing, coordination, and the strategic use of hashtags or silence to deduce the hidden dynamics of online mobs, PR campaigns, and political
spin. Just as Sovietologists watched who
sat next to whom at the May Day parade, reactionologists watch who replies, who retweets, who âlikesâ and then
unâlikes, and who conspicuously says nothing. The field reveals that reactions are not spontaneous but often orchestrated, and that the absence of reaction can be as telling as an explosion of
anger. Reactionology is essential for understanding cancel culture, astroturfing, and the emotional economy of platforms.
Example: "Using reactionology, he identified a coordinated outrage campaign by mapping identical comments
posted from accounts created on the same dayâ
digital uniforms in a manufactured
mob."