RakeStepping is the where a person or company keeps making the wrong decision no matter what they do.

The term was created by Ricky and Eliot at Internet Today and was used on an episode of News Dump. The term comes from the Simpsons Episode "Cape of Feare" when which Sideshow Bob keeps sanding on rakes no matter what turn he makes.

A term used to reference cannabis/marijuana/weed.

A situation that people seemingly can't do anything right, and every choice appears worse or just as bad as the one already made.

The instance in public relations for a company, individual or any other organisation cannot act in anyway that aids their defence! The name is in reference to the Simpsons Character Side Show Bob stepping on rakes! Implying that those “RakeStepping” cannot put either foot forward without hitting themselves in the face with a metaphorical Rake!