Personalisation

Adapting a message or offer to the recipient's actual situation. In sales, it means explaining why your offer is relevant to that particular person or company. Swapping in a first name is the warm-up, not the whole workout. Also spelled personalization.

The message used personalisation based on their new office opening. It offered help with that project instead of congratulating them on having a website.

Personalisation by Niittyla&Kanto October 13, 2026

personalization 

the act of personalizing something for someone

Foxii: "Justin that was great use of your personalization skills, the way that you tagged your name on those subway walls."

Justin: "Thanks"

personalization by foxiinsanitee April 23, 2012

Personalization 

When your Secret Santa knows what exactly you wanted as a Christmas gift

" Simi aunty understands the concept of personalization really well. She knows how exactly to choose a perfect partner for you."

Personalization by Netcore Cloud December 9, 2021