Term used in the west country (the west of England from Bristol to Cornwall) to mean absolutely anyone at all. Often used by ladies in shops when speaking to complete strangers.
"Hello my luvver, your pasty costs £1.52," says the lady behind the counter at the corner store to a random truck driver.
"You don't want this bus my luvver," says the bus conductor to a complete stranger.
"We's gots none of them 'ere, my luvver," says the lady at PC World.
When a man will search for hours to find something that is laying out in the open on a table. Items are often easily found by a women.
Man: "I have been searching for hours for keys."
Woman: "You mean the ones sitting there on the coffee table?"
Man: "Where?"
Woman: "Right there in the middle of that table."
Man: "oh, must have been Male Pattern Blindness"