Verb. To overuse social media, to the point that it hinders a once promising sporting career.

The origins of this word come from footballer, Josh McEachran.
David: How's Laura Robson doing in the tennis?
Adam: Her career had a promising start, but she's fallen away. I think she's McEachraned it.
by MaticInTheMiddleOfOurPitch November 30, 2015
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