(adjective) Pronounced “mixi.” It is an overall attitude inspired by fashion-forward, adventure-seeking Millennials and Gen Z. It comes from the belief that
good fashion isn’
t just for runways, but for all the
time. From online to irl, your aesthetic is more relevant now than ever. Going on hikes isn’
t just about having the best
gear, it’s about looking
good while you do it (for the ‘gram, of course). That aesthetic-but-functional outdoor attitude is MMXXI.
The MMXXI streetwear line is Cape Union Mart’s answer to this aesthetic-driven generation.
Gone are the days of mismatched earth tones and ill-fitting (but useful!) outdoor
gear. The MMXXI attitude brings a gorpcore-inspired clothing line to the younger generation that is both functional and fashionable. MMXXI style is athleisure clothes that make a statement while simultaneously protecting you from the elements. You could wear the same MMXXI outfit to walk down the road for a haircut, or to summit a mountain on a
4-
day hike. In your MMXXI streetwear, you’ll be ready for anything.
Mate 1: Looks like it might
rain today, you sure you wanna wear that fashionable outfit?
Mate 2:
Yea dude, this outfit is super MMXXI, it’s
good in any weather.
You’ve got a totally MMXXI attitude. I like it.