MMXXIV

It's over dummie

What's MMXXIV you may ask???

2024.

Stop reading

bruh it's 2025 not 2024

by TheRedDinoSaur February 1, 2025

MMXXI

(adjective) Pronounced “mixi.” It is an overall attitude inspired by fashion-forward, adventure-seeking Millennials and Gen Z. It comes from the belief that good fashion isn’t just for runways, but for all the time. From online to irl, your aesthetic is more relevant now than ever. Going on hikes isn’t just about having the best gear, it’s about looking good while you do it (for the ‘gram, of course). That aesthetic-but-functional outdoor attitude is MMXXI.

The MMXXI streetwear line is Cape Union Mart’s answer to this aesthetic-driven generation. Gone are the days of mismatched earth tones and ill-fitting (but useful!) outdoor gear. The MMXXI attitude brings a gorpcore-inspired clothing line to the younger generation that is both functional and fashionable. MMXXI style is athleisure clothes that make a statement while simultaneously protecting you from the elements. You could wear the same MMXXI outfit to walk down the road for a haircut, or to summit a mountain on a 4-day hike. In your MMXXI streetwear, you’ll be ready for anything.

Mate 1: Looks like it might rain today, you sure you wanna wear that fashionable outfit?
Mate 2: Yea dude, this outfit is super MMXXI, it’s good in any weather.

You’ve got a totally MMXXI attitude. I like it.

by bikebikbike March 31, 2021