Lonsdale is simply a line of boxing equipment and clothing originating in London. Skinheads and hard mods have traditionally worn the clothing for its great stylishness, and for thier love for the sport of boxing, long before nazi boneheads who call themselves skinheads ever existed. Trads, SHARPS, and skinheads of all sorts still wear Lonsdale clothing with pride. Apparently, nazi boneheads have concocted a stupid moniker for Lonsdale. Shame.