Jay-Z Effect

The art of hiding ones true aesthetic appearance by means of wearing a fitted and/or large sunglasses. This action is often accompanied by a series of select poses that distract onlookers from ones actual facial construction.

A: Damn that boy looks good...
(he removes fitted)
L: Oh shit, he toook off that hat! Damn he is mothafucking ugly!
A: Oh man. It must have been the Jay-Z Effect. Gets me everytime!